Vivir Foundation / Activation / Mother Blanket
Context
In remote villages of the Ecuadorian Andes, there's a misconception when it comes to addressing Chronic Child Malnutrition. Mothers tend to believe that their kids are healthy if they are chubby, when the correct parameter that determines if a child is malnourished, it's the height and not the weight. This belief puts children lives in danger as malnutrition is a condition that can be irreversible if not treated before age 3.
Solution
Vivir Foundation, an organization that promotes a healthy lifestyle and health equality among communities nationwide, developed a pediatric diagnosis tool by putting the length-for-age chart of the World Health Organization in the "Sikinche", a blanket that Andean mothers use daily to carry their children. This way mothers can go to their nearest medical facility if they see their kids are falling behind.
