About
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I’m a seasoned creative with experience in different countries working for global brands including Chevrolet,
Coca-Cola, Mastercard, AB-InBev, Nestlé, Jansen Pharmaceuticals and Walmart. I’m a Creative Director with a hands-on
attitude who can shift from Copywriting to Art Direction when needed and craft campaigns for international audiences.
Aside from all the resume stuff, I’m Salvadorian-American, who also is Ecuadorian by heart, has a German last name,
an Argentinean accent (when speaking Spanish), a soccer nerd, a Philadelphia Eagles fan and father of a four-legged daughter,
named Mila who is a mix breed just like me :)
Jury Invitations
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New York Festivals
MAD Stars Asia
Effie Global / Best of the Best Awards
Effie Awards Latin America
Clio Health Awards
Awards
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Over 100 recognitions at the most prestigious creativity festivals including The Andy's (1), D&AD (1 Pencil),
Cannes Lions (7), One Show (6), Clio (1 Grand Clio), Effie, NYF, Fast Company's Innovation By Design Awards (3) and more.
Places I've worked
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McCann Colombia
Regional Creative Director
General Motors South America Pacific HUB (Bolivia, Colombia, Chile, Ecuador & Peru)
Brands: Chevrolet & OnStar
Lanfranco & Cordova New York
Creative Director USA & LATAM
Brands: AB-InBev, Thumbtack, Dole Sunshine & Opendoor
Commonwealth // McCann Ecuador
Creative Director on General Motors Ecuador & Peru
Brands: Chevrolet & OnStar
Ogilvy Ecuador
Creative Director
Clients: Coca Cola Latin Center Business Unit, DK Group (Range of Shopping Malls),
Government & Non-Government agencies
WALO Dallas
Freelance Creative
Brands: FAMSA (Household items)
Casanova // McCann New York
Senior Copywriter
Brands: Invokana, Lonsurf, US Army, New York Lottery & Nestlé Waters
López Negrete Communications Houston
Senior Copywriter
Brands: Miller Lite, Walmart & New Business Pitches
Education
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School of Astonishing Pursuits / CD Megamachine / In-progress
Miami Ad School / Creative Director's Program / Miami, USA
McCann New York / Data Visualization Course / New York City, New York
Brother School of Creatives / Copywriting & Art Direction / Buenos Aires, Argentina
University Of The Americas / Bachelor's Degree in Advertising / Quito, Ecuador
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For more information about work experience, awards and recommendations visit my LinkedIn page.