About

I'm a bilingual copywriter with 15 years of experience between the US (US Hispanic and General Market), Ecuador, Colombia 
and Peru. During my career I've made creative work for iconic brands like Chevrolet, Mastercard, Coca-Cola, New York Lottery, 
AB-InBev, Dole Sunshine, US Army, Diageo, Jansen Pharmaceuticals,PeiGo (Fintech), Sanofi, CIGNA, NGOs, Government,
Thumbtack and more. My work has been featured on industry trade publications and recognized by the most prestigious award shows.

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Agencies

Lanfranco & Córdova - New York
Proximity BBDO - Colombia (Freelance)
GREY - Ecuador
Walo - Dallas (Freelance)
Commonwealth // McCann - Ecuador & Peru
Ogilvy - Ecuador
Casanova // McCann - New York
López Negrete Communications - Houston
McCann - Ecuador
Saatchi & Saatchi - Ecuador

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Featured

Adlatina (https://www.adlatina.com/management/manuel-hoffmann-se-incorpor%C3%B3-a-maruri-grey-y-shackleton-espa%C3%B1a-gan%C3%B3-la-cuenta-de-rtve)​​​​​​​
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Juror Invitations
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Awards
Over 60 accolades, including 5 Cannes Lions.
​​​​
Editor’s Pick
AdAge
Film / Broken Shades / Thumbtack
Shortlist
Effie Ecuador
Corporate Reputation / Let’s see beyond a condition / Chevrolet
Gold
El Dorado Festival (Ecuador)
Sustainable Development / Mother Blanket
Silver
El Dorado Festival (Ecuador)
Design / Wellness products / Mother Blanket
Silver
El Dorado Festival (Ecuador)
Design / Non-Profit organizations / Mother Blanket
Bronze
Ecuadorian Advertising Association
PR / #LoQueDigasMeResbala / Duet Soap / La Fabril (Company of product ranges including household and personal care products)
Bronze
Ecuadorian Advertising Association
Direct / #LoQueDigasMeResbala / Duet Soap / La Fabril (Company of product ranges including household and personal care products)
Bronze
Ecuadorian Advertising Association
Radio / Mimic / Chevrolet Original Parts
Bronze
Ecuadorian Advertising Association
Print/ Falling Asleep / Pres 2 Coffee
Shortlist
Ecuadorian Advertising Association
Print / Cat / Chevrolet Onix 
Gold
Effie Awards Ecuador
Carpe Diem / Duet Soap / La Fabril (Company of product ranges including household and personal care products)
Silver
Effie Awards Ecuador
Positive Social Impact / Duet Soap / La Fabril (Company of product ranges including household and personal care products)
Shortlist
Effie Awards LATAM
Healthcare OTC / Duet Soap / La Fabril (Company of product ranges including household and personal care products)
Silver
London International Awards
Health & Wellness: Devices and Diagnostics / Mother Blanket
Silver
London International Awards
Health & Wellness: Social Responsibility/Awareness / Mother Blanket
Bronze
London International Awards
Transformative Business Impact: Sustainable Government and Community / Mother Blanket 
Bronze
London International Awards
Ambient & Activation: Direct Marketing – Consumer / Mother Blanket
Gold
Cannes Lions International Festival of Creativity
Health & Wellness (Awareness & Advocacy) / Mother Blanket 
Gold
Cannes Lions International Festival of Creativity
Direct (Cultural Insight) / Mother Blanket

Silver
Cannes Lions International Festival of Creativity
Direct (Social Behavior) / Mother Blanket
Silver
Cannes Lions International Festival of Creativity
Sustainable Development Goals / Mother Blanket
Shortlist
Cannes Lions International Festival of Creativity
Media (Use of Ambient) / Mother Blanket
Silver
The One Show Awards 
Apparel / Mother Blanket
Silver
The One Show Awards 
Physical Products / Mother Blanket
Silver
The One Show Awards 
Physical Items / Mother Blanket
Merit
The One Show Awards 
Direct Marketing / Mother Blanket
Gold
Ojo de Iberoamérica (Ibero-American Award Show)
Sustainable / Health / Mother Blanket
Gold
Ojo de Iberoamérica (Ibero-American Award Show)
Innovation / Product / Mother Blanket
Silver
Ojo de Iberoamérica (Ibero-American Award Show)
Media / Events & Public Spaces Activations / Mother Blanket
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Direct Marketing / Events & Public Space Activations / Mother Blanket
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Direct Marketing / Events & Public Space Activations / Mother Blanket
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Direct Marketing / Launch & Brand Activation / Mother Blanket
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Brand Experience & Activation / Events & Public Spaces / Mother Blanket
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Design / Product Design & Packaging / Mother Blanket
Silver
Cannes Lions International Festival of Creativity
Pharma / Patient Engagement / Savor Saver
Shortlist
Cannes Lions International Festival of Creativity
Pharma / Healthcare Professional Engagement / Savor Saver
Shortlist
Cannes Lions International Festival of Creativity
Innovation / Applied Innovation / Savor Saver
Gold
The One Show Awards 
Physical Products / Savor Saver
Merit
The One Show Awards 
Physical Items / Savor Saver
Shortlist
D&AD
Product Design / Product Innovation / Savor Saver
Shortlist
D&AD
Product Design / Inclusive / Savor Saver

Silver
Clio Health Awards
Innovation (Health & Wellness) / Product Innovation / Savor Saver
Bronze
Clio Health Awards
Direct (Health & Wellness) / Device & Diagnostics / Savor Saver
Shortlist
Clio Health Awards
Direct (Pharmaceutical) / Device & Diagnostics / Savor Saver
Bronze
Clio Awards
Product Design / Product or Service / Savor Saver
Silver
London International Awards
Medical / Innovation / Savor Saver
Gold
Ojo de Iberoamérica (Ibero-American Award Show)
Effectiveness / Pharma / Savor Saver
Gold
Ojo de Iberoamérica (Ibero-American Award Show)
Design / Savor Saver
Silver
Ojo de Iberoamérica (Ibero-American Award Show)
Design / Savor Saver
Silver
Ojo de Iberoamérica (Ibero-American Award Show)
Direct / Pharma / Savor Saver
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Direct / Product / Savor Saver
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Brand Experience & Activation / Savor Saver
Bronze
Ojo de Iberoamérica (Ibero-American Award Show)
Innovation / Savor Saver
Grand Prix
LUX Awards (Ecuador)
For Good / Savor Saver
Grand Prix (Ecuador)
LUX Awards
Innovation / Savor Saver
Gold
LUX Awards (Ecuador)
Product Design / Savor Saver
Silver
LUX Awards (Ecuador)
Social Innovation / Savor Saver
Gold
El Dorado Festival (Colombia)
Titanium & Integrated / Savor Saver
Gold
El Dorado Festival (Colombia)
Direct / Savor Saver
Bronze
USH Idea Awards (US Hispanic)
Audio / Craft / Kitty 
Winner
Radio Mercury Awards
Agency & Production Company Spot / Kitty
Finalist
Radio Mercury Awards
Spanish Language Spot or Campaign / Kitty
Finalist
MAD Stars (formerly known as AdStars.org)
Audio x 5
Bronze
New York Festival
Integrated Campaign / Kitty
Bronze
Ecuadorian Advertising Association
Print / Craft / Life Inside Life 
Third Place
Act Responsible Organization
Print / Life Inside Life 
Finalist
Caribe Festival
Radio / Campaigns / You’re not in the age of getting a family car
Finalist
New York Festival
Film / Restaurants / Fernández
Finalist
Ecuadorian Advertising Association
Film / Restaurants / Fernández
Best of Show
Ojo de Iberoamérica (Ibero-American Award Show)
Ojo local / Fernández

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