Duet Soap presents #IdontCare
Context
Chauvinism is as strong on Social Media as on the streets or in the workplace.
Solution
Duet, the soap that empowers women to be themselves unapologetically, decided to create awareness about this issue on Women's International Day by taking real insults against the most critiqued women in Ecuador and engraving them on its soaps. We started a conversation by populating Social Media with the #LoQueDigasMeResbala (#IdontCare) and became a Trending Topic on Twitter.